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Case Code: BECG146
Case Length: 8 Pages 
Period: 2015-2016    
Pub Date: 2017
Teaching Note: Not Available
Price:Rs.400
Organization : Mitsubishi Motors.
Industry : AUTOMOBILES
Countries : Japan 
Themes: Business Ethics  
/corporate governance
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Mitsubishi Fuel Economy Scandal

 
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BACKGROUND NOTE

 

Mitsubishi was established in 1970 and was headquartered in Tokyo, Japan. It operated in Asia, Africa, Europe, Latin America, the Middle East, North America, and the Oceania. Its products included cars, motors vehicles, automobile engines, transmissions, and parts. It was part of the Mitsubishi Group, which comprised about 40 individual companies. The group was established in 1870 as a shipping company. The main divisions of the group were the Mitsubishi United Financial of Japan (UFJ), a financial group; Mitsubishi Corporation, which was Japan’s largest general trading company; and Mitsubishi Heavy Industries, which included the chemical, atomic, cars and power systems divisions. There were more than 20 models of cars, minivans, trucks, and Sport Utility Vehicles (SUV) made in Asia, Europe, and the US. Some of the Mitsubishi car brands were Lancer, Triton, Pajero, Mirage, and Outlander. It also made an electric minicar named the i-MiEV (Mitsubishi innovative Electric Vehicle) model. Mitsubishi entered into large scale production in the 1960s. In 1977, it entered the European market and the US market in 1982...

 
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